Lance Wyman can be considered, and it would be no exaggeration, one of the founding fathers of modern branding. His most celebrated work would probably be the Mexico ‘68 logo, whose parallel kinetic lines were a milestone in Olympic design. He is also the author of the Washington D.C. metro map and of the urban signs in numerous capitals around the word.

The creative output of this legendary designer, now in his 80’s, has not stopped.

Lance Wyman for Arrels Barcelona