About us

Arrels Barcelona is warmth and color. Joy, relaxation, vitality. In one word, it’s Summer. How often have you hoped for summer to never end? Arrels takes the spirit of summer and makes it a year-round experience.

Arrels Barcelona is art in motion, featuring the artistic creativity of renowned illustrators such as Jean Jullien, Malika Favre, and Catalina Estrada. Why should art be housed in cold galleries when it can be exhibited outdoors, enjoying the sun and the beach?

Arrels is the dream come true of Javier and Pepe, two cousins with the firm determination of unearthing the textile roots of their grandparents to pay tribute to the Mediterranean lifestyle. One day, they decided to take a leap of faith and today… they sell swim shorts.


Our mission

“Make the spirit of summer last all year long. Take summer to every spot in the world: from Saint Tropez to Tokyo, from London to New York. Come rain, snow, or shine. Our mission is to “summerise” the world.

Summer is really much more than a season: it’s a state of mind. It’s learning to enjoy every single second. It’s smiling at life before it smiles at you. Summer is disconnecting from the world to reconnect with oneself. Having the same concerns you had as a child: playing, discovering, enjoying. Summer means not wanting to miss a single sunset, because each one is a unique, one-of-a-kind experience. Summer is making any given Monday the best Friday ever. Summer is finding pleasure in reading a good book, listening to a concert, taking an improvised dip in the sea, going to an art gallery opening, or having drinks with friends at a hotel rooftop. Summer is everything that makes you feel alive. Summer is life lived to the fullest.”

Our vision, our Manifesto

Summer Joy. All year long, come rain or shine. It’s always summer somewhere in the world.

We are Passionate about Fashion, not about the vanity that surrounds the industry. Our favorite catwalk is the yearly parade from the beach to the beachfront makeshift bars and restaurants. In Spain we call them chiringuitos.

Art Lovers. We believe our products are art pieces that represent a dialogue between the designer, the end-user, and the observer.

We Care for our Planet. We love animals, the Ocean, and nature in all its splendor. We worry about the planet and we interplay with it. There is no Planet B.

We Love Diversity. We want to dress bodies of all shapes, sizes, and colours. It’s the person wearing a piece of clothing who makes it unique.