Illustrations and typography are the vehicles that Alex Trochut has used to create a personal style where geometry and fluid shapes blend into one. His work draws from pop culture and from the influence of Mediterranean artists such as Pablo Picasso, Salvador Dalí, and Joan Miró.

From his small Brooklyn-based studio, this universal Catalan works for brands as established as Apple, Nike, and Coca Cola, or music-scene big names such as Arctic Monkeys, The Rolling Stones, James Murphy, and the Sónar Festival.

Trochutmetrics is the design he created for Arrels. It’s quintessential Alex and we love every iteration.