Dadadada connects brands and people through sound. It looks for the voice of each brand, building its sound identity, which for brands like Arrels, interested in communicating through the senses, is of fundamental value.
Dadadada is in charge of the rhythm of Arrels, of creating its soundtrack, searching for the ideal pairing between music and fashion. Sound and footwear in perfect harmony.
Using the ‘Upbeat’ concept, we have created a universe of sound that translates into a playlist of songs aligned with the values Arrels defends.