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Arrels Barcelona is the dream and adventure of two cousins, Javier and Pepe Llaudet, whose family has century-old roots in the textile industry.

Under the creative direction of renowned design studio Mucho and in collaboration with such world-class artists as Malika Favre, Olimpia Zagnoli, Camille Walala, Damien Poulain or Amelia Graham, Arrels Barcelona wants to suffuse the world with its radical optimism, an attitude that permeates all its creations and that can be condensed into the slogan: “Yes Okay.”